Management of Technology and Innovation Products of Apple

Question: Describe about the Management of Technology and Innovation for the Products of Apple. Answer: Introduction The American multinational company Apple has seen remarkable growth in their business since past few years. Analysis of Apple and other companies Rachet (2014) opined that the computer hardware and software products of Apple have changed the marker scenario since 2012. The application or app stores of Apple recorded one billion downloads within nine months. With the launch of ipad, they ushered the change in the publishing business. The main reason behind their success is the innovation. This innovation is not without the consistency of the service. It is this strategy that has made Apple what it is today. However, the competitors of Apple are increasing day by day. According to Rachet (2014), the difference with Apple and other companies is that Apple never chose to walk in the traditional path. According to Sako (2012), when other companies go for direct sales and models of distribution, Apple started building retail stores. The objective of the company, or to say it precisely, the strategy of Steve Jobs was to design a computer that would promote individual works. The target customers are attracted by this appeal. Apple has always focused on simple yet innovative designs. The customers are motivated to use the products for a new experience. They always focus on the designs first and for that they work exclusively with their engineers. In terms of appearance, the products are appealing and cool. Sako (2012) opined that they use OSX operating system in all their computers and iPhones and iPads. It has become advantageous to them. Conclusion Apples innovative thinking and proper understanding of the market is the reason behind their success. It is thus, they are giving competition to other companies successfully. Reference Rachet, B., 2014. Swot Analysis of Apple Inc.Docs. school Publications. Sako, M., 2012. Business models for strategy and innovation.Communications of the ACM,55(7), pp.22-24.